Client: Pet Valu Inc.
Project: Pet Valu Inc. Annual Report 2001.
Target Audience: Shareholders and Investors.
Concept: Themed report celebrating the
25th Anniversary, the company’s new motto “Your Neighbourhood Store With Superstore Prices” and the strength of family.
Design Issues: Lack of photographs for use in report.
Design Process: Collaborated in confidence with the CFO,
accounting and legal departments. Obtained, colour corrected and arranged and shot photos using
a Canon digital camera.
Outcome: Saved valuable company dollars by producing Annual Report in-house.