Client: Credit Valley Marathon Club.
Project: Road Race Poster.
Target Audience: Runners and Walkers.
Concept: Promote 37th Annual Bread and Honey Road Race.
Design Issues: Capturing attention and encouraging entrants to sign up for the race. Promote race without promoting the Marathon Club.
Design Process: Use colour to capture and hold attention of entrants. Incorporate Bread and Honey Race logo into design.
Client: Peton a division of Pet Valu Inc.
Project: In-store Poster.
Target Audience: Customers owning cats.
Concept: Introduce Purina Pro Plan enhanced cat food.
Design Issues: Capturing customer attention.
Design Process: Use colour and photograph to capture attention of cat owners. Incorporate Pro Plan brand logo into design. Source photo using stock photo account.
Outcome: Completed on time. Poster captured customer attention through the use of colour and conveyed Purina Pro Plan’s new enhanced cat food message.