Portfolio

Poster

Road Race Poster

Client: Credit Valley Marathon Club.

Project: Road Race Poster.

Target Audience: Runners and Walkers.

Concept: Promote 37th Annual Bread and Honey Road Race.

Design Issues: Capturing attention and encouraging entrants to sign up for the race. Promote race without promoting the Marathon Club.

Design Process: Use colour to capture and hold attention of entrants. Incorporate Bread and Honey Race logo into design.

Poster

Promotional Poster

Client: Peton a division of Pet Valu Inc.

Project: In-store Poster.

Target Audience: Customers owning cats.

Concept: Introduce Purina Pro Plan enhanced cat food.

Design Issues: Capturing customer attention.

Design Process: Use colour and photograph to capture attention of cat owners. Incorporate Pro Plan brand logo into design. Source photo using stock photo account.

Outcome: Completed on time. Poster captured customer attention through the use of colour and conveyed Purina Pro Plan’s new enhanced cat food message.