Client: Pet Valu Inc.

Project: Private Label Pet Food.

Target Audience: Customers currently purchasing competitor’s product.

Concept: Compete with neighbouring brands.

Design Issues: Attracting customers to Private Label brands.

Design Process: Used colour to capture attention of pet owner's desire to feed a natural or healthy diet. Maintained the Private Label brand while addressing design concerns of competing packaging.

Outcome: Package met and exceeded managements requested expectations.