Client: Pet Valu Inc.
Project: Private Label Pet Food.
Target Audience: Customers currently purchasing competitor’s product.
Concept: Compete with neighbouring brands.
Design Issues: Attracting customers to Private Label brands.
Design Process: Used colour to capture attention of pet owner's desire to feed a natural or healthy diet. Maintained the Private Label brand while addressing design concerns of competing packaging.
Outcome: Package met and exceeded managements requested expectations.