Client: Pet Valu Inc.
Project: November/December Holiday Flyer.
Target Audience: Customers who own small animals.
Concept: Attract people with small animals
to make purchases.
Design Issues: Create a Holiday flyer for November and December.
Incorporate the use of clipping coupons.
Design Process: As lead designer and responsible for meeting the deadline, collaborated with design team on theme, colour and choice of type. Strategically placed clip coupons for easy removal.
Outcome: First newspaper flyer published by Pet Valu Canada. Sales were boosted in the small animal category. Store traffic was increased, some locations sold out of featured product. Customers brought the flyer to the stores. Customers enjoyed the coupons, layout and
wide product selection.